Trust & credibility
Before anyone pays a store they’ve never heard of, they look for reasons to believe it’s real. Our trust and credibility standards check that your site gives them those reasons, in the right places.
of shoppers who abandon a cart say they didn’t trust the site with their card details.
Baymard InstituteWhy it matters.
Trust is built from small signals: real contact details, honest reviews, clear returns and a checkout that looks safe. When they’re missing, shoppers hesitate, and many don’t come back.
Our reviewers look at your site as a cautious first-time buyer would, and show you where a little reassurance would go a long way.
What our reviewers look for.
Contact details are real and easy to find
A phone number, email and location show there are people behind the store.
Returns are summarised near Add to cart
Shoppers see the policy in one line, with a link for the detail.
Reviews feel genuine
Reviews are recent, include the odd critical one, and show who wrote them.
Checkout looks secure
Payment options and security cues are clear without clutter.
The people behind the store are visible
An about page with real faces and a story.
Nothing looks abandoned
No placeholder text, dead links or years-old copyright notices.
These are a few of the standards in this area. Inside a Flume review, every standard comes with examples, the reasoning behind it and how to fix it.
The slip, and the fix.
Related standards.
User experience
Navigation, search, forms and flows that feel effortless.
e.g.Search handles misspellings and no-result queriesEcommerce essentials
Product pages, carts and checkouts built to convert.
e.g.The total cost is clear before checkout beginsAccessibility
Usable by everyone, and in line with WCAG.
e.g.Text contrast meets 4.5:1 across the siteHow does your site measure up? Find out first.
Join the beta and we’ll be in touch when a review spot opens. We’re running a limited number of free case-study reviews while we build.