Performance
Speed is a feature your customers feel before they see anything else. Our performance standards measure how your site loads and responds on a typical phone, then explain what’s slowing it down in plain English.
Why it matters.
Most shoppers browse on their phones, often on patchy connections. Every extra moment of waiting costs attention, and research shows even a tenth of a second makes a measurable difference.
We run the measurements automatically, then a designer looks at the cause: oversized images, too many apps, heavy fonts or layouts that jump. You get the fix, not just the score.
What our reviewers look for.
The main content loads quickly
The largest part of the page appears in under 2.5 seconds on a mid-range phone (Google’s “good” threshold).
Images are sized for the screen
Pictures are served at the right size and in modern formats.
The layout stays still
Nothing jumps as the page loads, so people don’t tap the wrong thing.
Taps respond straight away
Buttons, menus and filters react quickly, even on older phones.
Third-party apps are kept in check
Every script and app earns its place on the page.
Text appears without waiting for fonts
Words show straight away, then the brand font swaps in.
These are a few of the standards in this area. Inside a Flume review, every standard comes with examples, the reasoning behind it and how to fix it.
The slip, and the fix.
Related standards.
Growth
Ideas to lift order value and bring customers back.
e.g.The cart suggests genuinely relevant add-onsContent & copy
Words that answer questions and remove doubt.
e.g.Product copy answers sizing and fit questionsTrust & credibility
Signals that make strangers comfortable paying you.
e.g.The returns policy is linked near Add to cartHow does your site measure up? Find out first.
Join the beta and we’ll be in touch when a review spot opens. We’re running a limited number of free case-study reviews while we build.