Content & copy
Your words do the work a shop assistant would. Our content and copy standards check that every page says what it needs to, answers the questions shoppers have, and sounds like a business people want to buy from.
Why it matters.
Vague headlines, empty product descriptions and unclear policies all create doubt, and doubt is what makes people leave to “think about it”.
We read your site the way a first-time customer would and flag the moments where better words would help someone decide.
What our reviewers look for.
Headlines say what you sell, and for whom
A new visitor understands your store within a few seconds.
Product descriptions answer the real questions
Size, fit, materials, care and what’s in the box are covered plainly.
Buttons say what they do
Actions use specific words like “Add to cart” rather than “Submit”.
Policies are written for people
Delivery, returns and FAQs are short, clear and easy to find.
Reassurance appears at moments of doubt
Small notes near prices, sizes and payment answer the worry before it grows.
The voice is consistent
Every page sounds like the same business.
These are a few of the standards in this area. Inside a Flume review, every standard comes with examples, the reasoning behind it and how to fix it.
The slip, and the fix.
Related standards.
Trust & credibility
Signals that make strangers comfortable paying you.
e.g.The returns policy is linked near Add to cartUser experience
Navigation, search, forms and flows that feel effortless.
e.g.Search handles misspellings and no-result queriesEcommerce essentials
Product pages, carts and checkouts built to convert.
e.g.The total cost is clear before checkout beginsHow does your site measure up? Find out first.
Join the beta and we’ll be in touch when a review spot opens. We’re running a limited number of free case-study reviews while we build.