Reviewed by people. Not bots.
Flume is a small team of senior designers who review websites for a living, and who think the web would be a better place if more businesses got an honest, expert look at theirs.
Hi, I’m Andy.
I’m a product designer from New Zealand with more than 15 years of designing websites and apps. I’ve been Principal Designer at Hatch, Product Design Lead at WPMU DEV and a UI/UX designer at JobAdder, and I co-ran a small software studio, Tiny Mammoth, building web apps for clients.
Along the way I’ve reviewed a lot of websites, usually after something had gone wrong. The same issues come up again and again: checkouts that hide costs, menus built around the business rather than the customer, pages that are slow on a phone. Most are easy to fix once someone points them out.
Flume is how I’d like that to work: a clear, expert review, grounded in published standards, that a business owner can understand and a developer can act on.
What we believe.
Real people, every time
Every review is done by a senior designer with years of hands-on experience. AI helps; it never decides.
Standards, not opinions
Every finding links to a published standard, so you can see the reasoning, not just the verdict.
Clear over clever
Plain English, quick wins first and fixes your developer can act on straight away.
Opportunities, not just problems
We look for what you could be doing, not only what’s broken.
How we use AI
AI does the grunt work: crawling your pages, measuring speed, scanning for accessibility issues and broken links, and helping our designers log what they find quickly.
It never decides what goes in your report. Every finding is spotted, chosen and written up by a person, and checked against a published standard.
The crew
Our reviewers are senior designers with years of hands-on experience designing websites and apps for real businesses. New reviewers’ work is checked by a lead designer before it reaches you. [TEAM PROFILES COMING]
Are you a senior designer? Review for Flume.
We’re looking for experienced UX and UI designers who’d like to take on reviews remotely, in their own time. If you’ve got years of hands-on web or ecommerce design behind you, we’d love to hear from you.
Get on the list. Get reviewed first.
While we build, we’re running a limited number of free case-study reviews. Join the beta, tell us about your site, and we’ll be in touch when a spot opens.