What every website should be doing.
Every Flume review is benchmarked against hundreds of standards, written by senior designers and grounded in research. Each one explains the common slips, what good looks like and how to fix it. Here are the eight areas they cover.
User experience
Navigation, search, forms and flows that feel effortless.
e.g.Search handles misspellings and no-result queriesEcommerce essentials
Product pages, carts and checkouts built to convert.
e.g.The total cost is clear before checkout beginsAccessibility
Usable by everyone, and in line with WCAG.
e.g.Text contrast meets 4.5:1 across the siteSEO & AI visibility
Found by search engines and answer engines alike.
e.g.Products carry structured data for price and stockPerformance
Fast where it counts: on a phone, on a so-so connection.
e.g.The main content loads in under 2.5 secondsGrowth
Ideas to lift order value and bring customers back.
e.g.The cart suggests genuinely relevant add-onsContent & copy
Words that answer questions and remove doubt.
e.g.Product copy answers sizing and fit questionsTrust & credibility
Signals that make strangers comfortable paying you.
e.g.The returns policy is linked near Add to cartThese pages give you a taste of each area. Inside a Flume review, every standard comes with examples, the reasoning behind it and how to fix it.
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While we build, we’re running a limited number of free case-study reviews. Join the beta, tell us about your site, and we’ll be in touch when a spot opens.