Standards

SEO & AI visibility

Being found now means two things: ranking in search results and being quoted by AI answer engines. Our SEO and AI visibility standards check that your pages are clear to both, without the keyword stuffing.

Why it matters

Why it matters.

Search engines and AI assistants reward the same basics: pages with a clear purpose, honest titles, structured product information and content that answers real questions.

We look at the technical foundations and the content itself, then point you to the changes most likely to bring in the right visitors.

A taste of the checks

What our reviewers look for.

01

Every page has a clear title and description

Titles and meta descriptions are unique, descriptive and written for people.

02

Products carry structured data

Price, availability and reviews are marked up so search results can show them.

03

Content answers real questions

Pages address what customers actually ask, in a form answer engines can quote.

04

Addresses are clean and readable

URLs say what the page is, without strings of codes.

05

Related pages link to each other

Collections, products and guides connect, so visitors and crawlers can find their way.

06

No broken links or redirect chains

Every link goes somewhere useful, first time.

These are a few of the standards in this area. Inside a Flume review, every standard comes with examples, the reasoning behind it and how to fix it.

A common slip

The slip, and the fix.

The slip
Products – Storeyourstore.com/products/item-88213No description available.
A title that says nothingInvisible in a list of results.
The fix
Linen Shirt in Sand – Breathable & Relaxed Fityourstore.com/products/linen-shirt-sandPre-washed European linen. Free delivery over $100.
A title that earns the clickClear to people, search and AI alike.
Keep exploring

Related standards.

Limited spots

How does your site measure up? Find out first.

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